I recently talked about inspiration. Sometimes it comes. Sometimes it goes. And yet as marketers, we still have a job to do, regardless of the whims of how we feel.
This blog is a prime example of how inspiration can affect content. Some days I talk about strategy, while other days I talk about tactics. Some days I write short posts, while on other days they are very long. And, well, on some days I don’t write about anything at all.
It’s important to stop and ask yourself why you do what you do. Why push through when you get frustrated and don’t have any creative or helpful ideas? Today, I am answering this question for myself. Why do I blog? These are my answers.
1. I Blog To Learn
Dave Delaney, a recognized social media professional, wrote a blog post about this. In it, he says:
What better way to introduce yourself to a topic than to start a blog about it?
Though I work full-time in social media for a large organization, I’m not ashamed to say I don’t know it all. I would be weary of anyone who does! Blogging encourages me to learn new things. One great example of this my post on How to Share a Direct Link to Your Vine Profile. I wasn’t 100% sure how to do what I was blogging about before I started writing. Today, this post sends more traffic to my blog than any other.
2. I Blog To Help Others
There are few things more satisfying in life than knowing you helped someone. From time to time, I encounter someone either in person or online that thanks me for what I do. I’m always amazed that people actually visit my blog. Though sometimes I feel that I’m not sharing any new or interesting information, some people disagree.
In one instance, a high school friend said about my blog, “It’s exactly what I need!” I was blown away! Don’t underestimate your ability to help others in a meaningful way.
3. I Blog To Become Better
Blogging helps me grow in many ways. I’m not the best writer I know. An editor once left a comment on my blog, and I replied with, “It always makes me a little nervous when an editor visits my blog.” I wasn’t kidding. I could just imagine him picking out all of my writing errors.
Blogging puts you out there, for all the word to see, to be judged and criticized for both your words and how you structure them. It’s a bit intimidating, but I know the only way to become a better writer is to keep doing it.
I also believe blogging also makes be better at my job. I can’t share my expertise or ideas if I don’t have any. My commitment to write 3-5 times per week (sometimes on Social Media Today) keeps me motivated to experiment and try new things at work.
Why You Should Blog, Too
“My problem is that I don’t have anything new to add.” I used to say this to people about blogging. I didn’t believe that I could possibly contribute anything new to the topic of social media (and some days I still don’t think I can).
Your voice matters. You do have something to contribute. And if nothing else, you can achieve the same things that I have written above.
The easiest way to get started is to create an account on WordPress.com. Put your blog link in the comments!