Some of the most effective methods for increasing page views on your blog are also some of the easiest to implement. Here are three quick changes you can make that will send more traffic to your blog.
1. Add Sharing Buttons to Your Blog Posts
In the age of social media, it sounds obvious to recommend putting sharing buttons on your blog. However, I have visited many professional blogs that either don’t feature their sharing buttons prominently or simply don’t have them at all! Including sharing buttons on your blog posts is important. When a current reader chooses to share your content on their social profiles, they will likely send new traffic to your blog.
It’s important not to clutter your blog with too many options. A basic rule of user experience is that keeping options to a minimum prevents people from feeling overwhelmed. My philosophy for sharing buttons is what I call The Core Four rule. Choose the four social networks your readers are most likely to be active on and provide buttons for each of them on every post.
In most cases, Tweet and Facebook Like buttons should be included. These are the largest and most recognizable social networks, and there’s a strong possibility that your current readers are active on them. It may surprise you that Google+ is becoming increasingly important to include as search results are now influenced by social media sharing.
The last slot should be tailored directly to your audience. If you’re audience is primarily women, you would likely consider Pinterest. If it’s professionals, you may want to include LinkedIn.
Do some research. Survey your readers to find out how they use social media. Then implement your findings on your blog.
2. Prominently Feature your RSS Feed
Your blog likely has an RSS feed whether you are aware of it or not.
An RSS feed allows your readers to read your posts in the RSS or feed reader of their choice without having to visit your blog each day. The second someone leaves your blog, they may never come back. However, if you can convince them to subscribe to your RSS feed, you can then put your content in front of them each time you post something new. If they are engaged enough to read your content daily, they will likely visit your site more often and participate in comments and sharing.
One common method used to increase engagement on blogs is to feature only snippets of your content in the RSS feed so that your subscribers must click through to your site to read the full post. ‘Experts’ will argue whether or not this is a good strategy. Do what you feel is best for your blog and your readers.
Do a Google search on how to find your feed url. Add a large icon to your sidebar that links to it, and let people subscribe to your content.
3. Link to Other Posts on Your Blog
Interlinking is one of the easiest ways to get readers to be more active on your blog. Interlinking means to link to from one post on your blog to another. Not only will this generate more page views (and therefore more revenue when you choose to monetize), but it provides and easy way for readers to find content that may be relevant to them.
If you have content that is related to a post your are currently writing, include links to those posts, either in sentence form or as a list at the bottom. Try to do this every time you post something new.
There are many WordPress plugins and widgets that automate this functionality.
Test, Measure, and Refine
There are dozens of tactics to increase engagement on your blog. These three common approaches are proven methods. As with any change, test different implementations of these tactics, measure the results and refine your strategy.